Life as a business model

Picture of Grégory Leclercq

Grégory Leclercq

  • Keeping the same job for 30 years, how does that sound to you?

  • What do you think about executing the same handful of tasks for an eternity?

  • Do you ever feel like you’re made for more than just work in a specific industry or within a specific position?

If you’ve answered yes to those questions, it’s no surprise. Mentalities are slowly shifting towards more flexible ways of conceiving one’s professional life.

Drawing your own path

You no longer have to limit yourself to a given company, a certain position, industry or to a career path in general. The mindsets are finally accepting that we better follow our passion and instinct in order to end up on a professional track that fulfils us rather than brings us security or financial stability.

As part of that, and the fact that we are slowly shifting towards a gig-economy (i.e. a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs), we are forced to be ever more creative in how we conceive our own professional life and all the surrounding choices.

For instance, today, it makes more sense to think in ‘what skills would I need to acquire’ rather than ‘what diploma should I pursue’. Not only does it take significantly less time to bolster one’s skillset through a set of targeted efforts (courses, formations, readings, exercices, …) than following years of schooling — it’s also significantly cheaper and more accessible.

Granted, not every activity is able to be exercised without a diploma or the required formation and rightfully so. Some careers will always require investment both in terms of efforts and money — after all you can’t expect to fly a passenger plane just because you woke up with the will to do so.

However, if someone wants to stand out from the masses today, and that also works for very specialized people — in specialized sectors, one way of doing so is to go further in how you conceive your (professional) self.

A holistic approach

The idea is not new, but at, we are convinced that this is the key differentiator. That is why we choose ‘life as a business model’: using your strengths, skills, experience, aspirations, even weaknesses as a way to support your (professional) happiness. You must go beyond simple, belittling ways of defining what career choices you should make in life.

It’s not only about doing ‘what you feel good at doing’, especially not where you are told you are, it’s not only about having financial stability, remaining where your diploma usually sends you. It’s not about believing you don’t have the skills or the experience to do something you would really wish to try — it’s about trusting that this will come your way if you acknowledge that you have all the necessary tools to reach your personal aspirations.

There is no doubt that happiness is largely defined by what we do on a daily basis and you would be so wrong to think that ‘only maybe when I’m older will I try something else’.

This reasoning becomes really interesting when it is adapted not only to people that already pursue entrepreneurship but also to more conventional types of professions. Believe it or not, if fits employees pretty well.

How does it work?

It’s simple, instead of trying to match out a few characteristics like salary, skills, diploma and experience — we help you redesign everything from who YOU are.

  • Network and relationships

  • Your system of values and beliefs, your philosophy

  • Your personality, lifestyle, communication style and character traits

  • What you love, your passions, hobbies, and interests

  • Your resources, skills, knowledge, experience, education, your successes and failures — this encompasses non-professional matters

  • Your aspirations, plans, dreams, goals

  • Your financial situation


It’s only by including everything in the bigger picture that you will be able to extract the best version of yourself. Only that way will you be able to reach the goals you set yourself and be happy at the same time. can help you redefine all of this while at the same time adjust the financial risk to what you feel comfortable with. Whether you are an entrepreneur or an employee, the goal for us remains the same — we want you to reach your ambitions, no matter what they are.

You are worth more than any job function will ever describe. You bring more to the table than what you believe and it’s time that you make your personality the biggest asset of yours, professionally speaking as well.

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